Vegan beauty is undeniably one of the fastest growing skincare and make-up categories, with more and more brands making a conscious effort to provide animal-free options to their customers. In January 2019, Superdrug saw an increase in vegan sales of 750%.
And when you consider that veganism has increased by 350% between 2006 and 2016, we can be fairly sure that’s going to increase in 2019.
The idea of Veganuary – that’s vegan January for the uninitiated – may have piqued your interest, so below we’ve broken down the vegan beauty brands you need to know about, as well as the brands offering excellent products that just happen to be vegan, too. You won’t find any beeswax, propolis or fish scales here.
Founded by sisters Sophie and Hannah in 2014, Spectrum brushes are loved by pro make-up artists and vegan beauty lovers everywhere. As well as being animal free they are incredibly good quality and, very importantly, work just as well (if not better) than their non-synthetic counterparts. Whether you like a plain white and copper colour scheme or millennial pink unicorn vibes, this brush brand has got you covered.
Finding great vegan perfume can be a pretty tricky business, but brilliant and boujie perfume brand Le Labo is 100% animal-free. You can spritz that signature Santal 33 or Bergamote 22 safe in the knowledge that every last drop is completely vegan. (Side note: If you don’t already follow the hilarious Instagram account @overheardlelabo you should do so ASAP.)
Cover FX is another great entirely vegan beauty brand, offering tons of great complexion perfecting products from foundation to setting spray and make-up brushes. The Custom Drops are probably their most famous products, available in glitter, skincare, highlighting and bronzer options, and are a firm Marie Claire favourite.
Skyn Iceland was born after its founder, Sarah, traveled to Iceland after a period of serious illness brought on by chronic stress. She was inspired by the natural beauty of Iceland and the radiant skin of the locals – and so all of Skyn’s products are packed with powerful Icelandic ingredients. As well as being 100% vegan and not testing on animals, the products do not contain mineral oil, sulphates or petroleum. These under eye gels are a personal favourite, waking up tired eyes and minimising bags after just 15-20 minutes of wear.
Lime Crime is one of the most famous vegan beauty brands worldwide and, even better news, they launched in the UK earlier this year in Selfridges and online at Lookfantastic. Their collection is seriously fun, colourful and high-quality; think bold eyeshadow palettes, super long-wearing liquid lipsticks and highlighters to die for.
The Maori word ‘pai’ means goodness, which funnily enough is the philosophy behind this British skincare brand; all Pai Skincareproducts are made using high quality organic ingredients and optimised for sensitive skin. The cleanser is one of their best-selling products and handily comes with a textured face cloth to help get all the make-up and grime off your skin.
The Soap Co
All of The Soap Co‘s delicious-smelling products are hand-crafted by disabled or blind people (note the Braille on every bottle), and they work extremely hard to be as responsible a brand as possible. Packaging is made using old milk bottles, with 45% less of an environmental impact than PET, and they use compostable labels, biodegradeable and non-toxic glue, and paper that is both recycled and recyclable. The new Mulberry and Amber scent is particularly delicious, and they’ve just launched into John Lewis so now there’s even more of an excuse for you to stock up on their soaps, body washes and body oils.
Developed and made in Sweden, Maria Nilahaircare is registered with the Leaping Bunny, Peta and The Vegan Society. The True Soft range is a great all-rounder but particularly good for slightly dry hair; other ranges include Pure Volume and Head & Hair Heal for repair. As all formulas sulphate-free, they’re all suitable for coloured hair and every time you buy one of their products, you’re contributing to tree-planting in South America. Be sure to try the hair masks too.
Australian beauty brand INIKA Organic is another great 100% vegan brand with an impressive CV – did you know they’re behind the world’s first certified certified organic andvegan lipsticks? Some of their celebrity fans include eco fashion and beauty fan Emma Watson and Hilary Swank (and us, obvs).
Named after the rahua oil produced by the Quechua-Shuar tribe of the Amazon – who use the precious oil to keep their skin and hair nourished – Rahua is a rainforest-grown beauty brand with sustainability at its heart. The founders believe that clean and non-toxic hair and skin products are essential for overall health, so their products are all formulated using plants rather than chemicals. As well as being vegan, all products are entirely paraben, sulphate and gluten-free too. The new Legendary Amazon Oil, containing rahua, morete, sacha inchi and gardenia flower oils, will nourish and repair your hair to shiny perfection.
If you’re looking for a vegan fake tan and struggling to find the perfect match, look no further as TANOLOGIST by Lottie Tomlinson has you well covered. Whether you prefer gradual tan, tanning drops, tanning water or an instant tan formula – so you can see what you’re doing and wash it off straight after – they’ve got every single fake tan option you could possibly ask for. And, of course, all products are completely vegan and not tested on animals.
All of Soaper Duper’s products are made using 90% naturally-derived ingredients, while they’re 100% vegan. What’s more, the packaging is all made from recycled plastic (fun fact: they use green milk bottle tops!), and they’ve saved over 8.2 tonnes of plastic since launching two years ago. On top of all that, they work with charity WaterAid and have donated over £100k to provide clean water and sanitation to those without. Pretty good, hey? Oh – and the shower gels and soaps all smell SO. GOOD.