Meet the best vegan makeup buys on the block.
1. COVER FX
Created and developed by former chief chemist and MD at MAC cosmetics, it’s no surprise that Cover FX products have become some of our most-reached for makeup. The entire range is cruelty-free and vegan (with the exception of MintTint FX & MintGlaze FX).
Arguably one of the most popular vegan makeup brands, Inika has tonnes of choice from liquid foundations to highlighting creams and super-pigmented lipsticks.
Hero products: Liquid Foundation with hyaluronic acid, gives dreamy coverage and hydrates the skin. Win, win.
Axiology is a vegan lipstick brand that’s dedicated to producing creamy, pigment-packed lipsticks in a spectrum of shades from jet-black to poppy red.
Hero products: The shade Noble is one of the prettiest corals around.
Not only are Spectrum makeup brushes oh-so instagrammable, but they’re also 100% vegan. YAY.
Hero products: The glam clam makeup brush set has three face brushes and seven eye brushes housed in a cute AF mermaid clam case.
Last year, Kat Von D announced plans to reformulate her entire cosmetics line to ensure every product was vegan. While the process takes a while, she already has a section of her website titled #VeganAlert which is full of products that do not contain any animal products or by-products, and have not been tested on animals.
Hero products: The Lock-It Foundation is guaranteed to stay put ALL day long.
6. B. BEAUTY
A bargain vegan beauty brand, B. is exclusive to Superdrug, which means it’s totally wallet-friendly. Their website explains that B. “does not contain any animal derived ingredients or by-products, even beeswax which can often be found in mascara.”
Hero products: The contour kit is a firm fave in our makeup bag.
PHB pride themselves on making cosmetics with safe, natural, organic ingredients, their products are cruelty-free, vegan, and 100% halal certified, plus the products come in some killer shades.
Hero products: It can be tricky to find a really great vegan mascara, but the PHB Natural Mascara lengthens and thickens lashes in just a few swipes. Genius.
The brand are known for creating some of the coolest colour palettes around, and lucky for us, every single product is vegan-friendly.
9. ECO TOOLS
Purse-friendly makeup brush brand, EcoTools, offer a huge selection of brushes, all of which are vegan.
Hero products: The Start The Day Beautifully Kit includes everything you need if you’re starting out in makeup, there’s a fluffy powder brush, a concealer brush, two eyeshadow brush, and an angled liner brush.
10. ELF COSMETICS
Affordable makeup brand, E.l.f, is a firm fave with everyone from Beauty Vloggers, to Makeup Artists. Luckily, the entire cosmetic line is vegan-friendly, however, not all the skincare and brushes are – so be sure to check the listed ingredients before making a purchase.
Not only are Pacifica Cosmetics all natural, but the makeup line is also 100% vegan.
Hero products: There’s a load of products to choose from, but the eyeshadow palettes take the crown. With pretty, wearable colours in an a rich, blendable formula, these shadows could rival most high end counterparts.