Superdrug launches affordable vegan makeup line

The relaunch of British beauty brand B., originally created in 2013, offers conscious shoppers high quality, vegan products at an affordable price – with nothing costing more than £10.

The collection, which was formulated using beauty insider expertise, includes a full range of skincare, makeup and men’s grooming products, plus an entire range of Beauty accessories and makeup brushes. There’s also a caps collection by celebrity make up artist Cassie Lomas.

Cassie Lomas said: “It has been amazing to work with the team at B. on the make up collection. As well as inputting into the shades and formulations of the launch range being able to create my own capsule collection of products has been a dream.”

There are 12 shades in the affordable vegan foundation range. Photo: Superdrug

Sarah Gardner, Superdrug Head of Beauty said: “Animal derived ingredients are in a multitude of make up products and it’s not easy to create high quality cosmetics without compromise. We’ve worked for almost two years on the new B. Makeup collection and cannot wait for it to be revealed to beauty lovers.”

B. Makeup is available online at and in selected stores now

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